Plus, the same source reports that carousel ads generally have up to 30% lower cost-per-click (CPC) than single ads with images. Moreover, according to Facebook, carousel link ads can help marketers reduce their cost-per-conversion by 30-50%. It’s a very engaging way to include multiple products or multiple images or videos of the same product from different angles.Īpparently, the carousel ad is great for driving traffic to your website.ĭigiday states that the slideshow ad is 10 times better than single image ads in terms of getting users to visit a landing page or a brand's website. The first ad we’ll be covering is the video ad-a super effective way to showcase new products.Īs you can see in the example above, the carousel ad acts as a slideshow with different media files. Let’s see the first ad type and Facebook ad example. In this section, we’re going to discuss the best Facebook ad types that you can use to create effective Facebook ad campaigns.Īdditionally, we’ve included high-quality examples for each ad category so you can get inspired before creating your ad creatives. Let’s talk about that! The 4 Most Prominent Ad Types on Facebook (with Examples) And, as soon as you figure that one out, you will also know which ad to scale.īut before being able to tell which creatives are right for your target audience, you need to decide which types of ads to use. When you’re using multiple creatives you are able to use A/B testing to see which piece of content performs best to convey your message. They have the same Facebook ad copy and call to action (CTA) button. The creatives above are basically two versions of an ad. Now let’s see a real-life example of two ad creative from the same ad set from Oscar de la Renta. Inside those folders, you will add multiple files, which are your ad creatives. Using the same metaphor, inside the filing cabinet, you will add your ad sets which are like folders. You can think of an ad campaign as a filing cabinet. It is also simply known as an ad and is an integral part of the Facebook ad structure illustrated in the image below. Table of ContentsĪ Facebook ad creative is a visual element containing advertising data serving different campaign objectives. Ways to create content for enticing Facebook ad creatives.However, as simple as it may look, there are still some things you need to get right to be able to enjoy the benefits.įor instance, creating high-quality Facebook ad creatives is one of those things you need to master to ensure the success of your campaigns. Facebook continues to be among the most popular social media platforms as well as a marketers’ favorite advertising platform.įacebook ads are an easy way to get your products or services in front of a wide audience with little effort and digital marketing knowledge.
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